National Advertising Division (2024)

FAQs

What is the national advertising division? ›

As part of the independent, non-profit BBB National Programs, the National Advertising Division (NAD) independently evaluates the truth and accuracy of national advertising. It also works to increase the public's confidence in advertising.

The National Advertising Division (NAD) was created to ensure the credibility and truth- fulness of advertising claims. It is a part of the Better Business Bureau (BBB), one of the best known self-regulatory trade associations in the United States.

The National Advertising Review Board (NARB) is the appellate body for the U.S. system of advertising industry self-regulation.

Lesser known may be the National Advertising Division (NAD), the advertising industry's robust self-regulatory body, which offers a vigorous (yet voluntary) dispute resolution process for advertisers and is charged with independently monitoring and reviewing national advertising for truthfulness and accuracy.

BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of business.

“National advertising is an ad campaign that targets the entire country vs. regions or specific DMAs,” explains Fritz. “This is beneficial when a company has a service or a product available for purchase that is not isolated to a specific region of the country.”

NAD Supplement Side Effects

NAD supplements are safe in adequate dosages, although they can produce nervousness, headaches, and fatigue. Human studies have not examined high doses or long-term consequences. If you have health issues or take other medications, see a doctor before taking NAD supplements.

We will share your name, state/province, postal code, email address and other information you submit with other BBBs administering BBB Scam Tracker. We may also share this information with governmental agencies, law enforcement, and other appropriate organizations for investigation or research.

NAD's Challenge Process. Any company or non-governmental organization, including trade associations and non-profit organizations, can file a National Advertising Division (NAD) challenge against the truth or accuracy of national advertising in any advertising medium.

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What is a NAD case? ›

NAD assesses the truth and accuracy of claims made in national advertising via three case track options for competitor challenges (Standard Track, Fast-Track SWIFT, and Complex Track) or through its own monitoring efforts.

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Is NAD affiliated with the government? No, the National Advertising Division is a unit of the independent, non-profit organization, BBB National Programs.

The NARB acts as the appeals board for the National Advertising Division (NAD) of BBB National Programs. The NAD investigates matters of honesty and accuracy in advertising and issues of taste or social responsibility are addressed by the NARB.

The Federal Trade Commission (FTC) is the primary federal consumer agency in charge of regulating advertisem*nts in the United States. The FTC is responsible for investigating and bringing lawsuits for violations of the FTC Act. The FTC Act's key tenets include: Advertising must be truthful and non-deceptive.

As the voice of the industry, the ANA provides the advertising community with a voice before Congress, state legislatures, Federal regulatory agencies, and the courts. We also challenge our members and the industry to collaborate as a community and leverage their leadership for business and brand growth.

Examples of national advertising campaigns include Coca-Cola's “Share a co*ke” campaign, Apple's “Think Different” campaign, and Nike's “Just Do It” campaign. These campaigns utilize various media channels to reach a wide audience and create a strong brand message.

The Federal Trade Commission (FTC) is the primary federal consumer agency in charge of regulating advertisem*nts in the United States. The FTC is responsible for investigating and bringing lawsuits for violations of the FTC Act. The FTC Act's key tenets include: Advertising must be truthful and non-deceptive.

Federal Trade Commission (FTC) | USAGov.